Cetified B Corporation®
We’re B Corp certified – which means we’re part of a global movement that’s committed to making business a force for good.
What does it mean to be a B Corp?
We’re certified by B Lab – the nonprofit network behind the B Corp movement. The famously rigorous vetting process looks at our company’s governance, people, community, environment and customers, to verify we meet high standards of social and environmental impact.
So why did we do it? Because we’ve always been about doing good – for you, for your skin, and for the planet. As a B Corp, we make a commitment to continue to do the right thing, while being accountable and transparent.
And in return, B Lab creates standards, policies, tools, and guidance for us all to help shift existing behaviours and do better for our society at scale.
“What I love most about our B Corp certification is that it delves into every crevice of the business, and forces us to continually evolve and improve."
Sarah Brown, Pai Founder
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Environment
During the last fiscal year, 75% of the products we sold had a product certification that assesses the environmental impacts of the product or its production process.
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Environment
Our carbon intensity — the measure of how much CO2 is required to produce a kilowatt hour of electricity — during the manufacturing process was less than 150g and for utilities, less than 1,000g.
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Water
We scored full marks for the practises in our facilities to conserve and minimise water by regularly assessing its microbial, chemical and mineral content, managing our sources and wastewater.
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Recycling
Our company-wide recovery and recycling programme received the maximum score. This means all of the cardboard, glass, metal, paper and plastic we use is properly taken care of.
What does it mean for you?
Kitemarks and certifications are so important, and we know that our customers value the extra peace of mind they bring. It makes finding and choosing good brands aligned to your values easy, because the certifying bodies have done the hard job of scrutinising our ethical standards – so you don’t have to.
Our best selling products
An overnight dream cream that’s clinically proven to reduce the appearance of fine lines*.
50ml / 1.7 fl.oz
An overnight dream cream that’s clinically proven to reduce the appearance of fine lines*.
- Collagen Boosting
- Blue light antioxidant protection
- Smooths the appearance of fine lines & wrinkl
- Pai Icon
- Best Seller
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
50ml / 1.7 fl.oz
Our bestselling bottle of calm is proven to instantly soothe sensitive skin – and hydrate for up to 24 hours*.
- Instantly comforts and calms
- Sooths dry skin
- Moisturises for up to 24 hours
- Best Seller
Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
150ml / 5.0 fl.oz
Our cream cleanser is a gentle powerhouse for sensitive skin – and includes an organic cloth in every box.
- Cult favourite cream cleanser
- Made for sensitive skin
- Includes Twin Flyer skin cloth in every box
- Pai Icon
- Best Seller
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
30ml / 1.0 fl.oz
Our bestselling skin superfood for anyone in need of a rapid radiance boost, made with organic Rosehip Oil.
- Brightens and boosts radiance
- Smooths and seals in moisture
- Nourishing and multitasking skin superfood
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
30ml / 1.0 fl.oz
This Vitamin C dark spot serum reduces the appearance of hyperpigmentation without irritating sensitive skin.
- Reduces appearance of dark spots
- Promotes even skin tone
- Visibly brightens without irritation
A seriously hydrating moisturiser for dry and dehydrated skin.
50ml / 1.7 fl.oz
A seriously hydrating moisturiser for dry and dehydrated skin.
- Hydration without heaviness
- Absorbs quickly
- Leaves skin hydrated, quenched and supple
- Best Seller
- Pai Icon
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
100ml / 3.4 fl.oz
Gentle yet ultra efficient, our Rosehip cleansing oil shifts make-up, SPF and daily grime at speed.
- Leaves skin hydrated, quenched and supple
- Melts away impurities and eye make-up
- Clinically proven for sensitive skin
An instantly hydrating face mask to bring dry, dehydrated skin back to life.
75ml / 2.5 fl.oz
An instantly hydrating face mask to bring dry, dehydrated skin back to life.
- Ultra-hydrating mask that smoothes skin with
- Fast-working and skin-quenching
- Rich, silky, gel mask
- Pai Icon
Dull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
30ml / 1.0 fl.oz
Dull, dehydrated skin will drink up this Hyaluronic Acid serum – proven to hydrate without irritation.
- Reduces sebum production by up to 65%*
- Product USP 2
- Product USP 3
Hydrate dry, sensitive skin with this potent and all-natural Hyaluronic Acid booster.
10ml / 0.3 fl.oz
Hydrate dry, sensitive skin with this potent and all-natural Hyaluronic Acid booster.
- Three molecular weights of Hyaluronic Acid
- Silky and fast-absorbing
- Mix in with your moisturiser or apply neat
- Set
- Mini
Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
Try before you Pai with four radiance-boosting bestsellers in a stylish vegan leather vanity case
- Introductory kit of Pai's bestsellers
- Cleanse, calm and brighten
- Includes vegan leather vanity case
Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
40ml / 1.35 fl.oz
Your 2-in-1 SPF to protect and prime – with natural reflective pigments for instant radiance.
- Instant glow
- Priming without irritation
- Broad spectrum sun protection
- Pai Icon
A super-soothing face mist that’s clinically proven to strengthen the skin barrier* – meaning fewer flare-ups.
100ml / 3.4 fl.oz
A super-soothing face mist that’s clinically proven to strengthen the skin barrier* – meaning fewer flare-ups.
- Strengthens the skin barrier
- Cools, calms and hydrates
- Ultra-fine spray
A 100% natural active that’s proven to smooth the appearance of fine lines in just 24 hours*.
10ml / 0.3 fl.oz
A 100% natural active that’s proven to smooth the appearance of fine lines in just 24 hours*.
- Reduces the appearance of fine lines
- Firming
- Mix in with your moisturiser or apply neat
A potent dose of Vitamin C to brighten and protect even the most sensitive skin.
10ml / 0.3 fl.oz
A potent dose of Vitamin C to brighten and protect even the most sensitive skin.
- Brightens dull, uneven skin
- Improves skin texture
- Mix in with your moisturiser or apply neat
An innovative and ultra-gentle exfoliator for even the most sensitive skin.
75ml / 2.5 fl.oz
An innovative and ultra-gentle exfoliator for even the most sensitive skin.
- Smoother, brighter complexion
- Made for sensitive skin
- Ultra gentle polishing action